Steven Wax
Managing Partner at Campfire ad agency
Steven Wax appears in the following:
'True Blood' and the Spread of Viral Advertising
Tuesday, July 28, 2009
Viral marketing campaigns have changed the way the entertainment industry lures audiences. For the TV show "True Blood," for instance, the ad campaign that generated buzz was an effort to mobilize support for a (fictitious) Vampire Rights Amendment. The Takeaway is joined by one of the people behind the "True Blood" campaign, Steve Wax, a managing partner at Campfire ad agency, and Brian Morrissey, Digital Editor for Ad Week magazine.
Watch a video featuring the Vampire Rights Amendment viral ad campaign:
Caught Up in Post-9/11 Counterterrorism
Monday, June 09, 2008
Federal public defender Steven Wax warns that the U.S. government has ways of making a person disappear. He tells the frightening stories of two men who got caught up in post-9/11 counterterrorism measures. His new book is Kafka Comes to America.
Event: Steven Wax will be speaking and signing ...
Missing Persons
Monday, June 09, 2008
Federal public defender Steven Wax says the U.S. government has ways of making a person disappear. He tells the frightening stories of two men who got caught up in post-9/11 counterterrorism measures. Also: Peter Matthiessen on his new novel. Ian Frazier’s latest collection of humorous essays. And find out how ...
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