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Jonah Berger

Jonah Berger appears in the following:

Why Things Catch On

Monday, May 27, 2013

Wharton marketing professor Jonah Berger explains why people talk about certain products and ideas more than others, what makes online content go viral, ad what makes some stories and rumors catch on. In Contagious: Why Things Catch On, Berger reveals the secret science behind word-of-mouth and explains how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.  

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Why Things Catch On

Wednesday, March 06, 2013

Wharton marketing professor Jonah Berger explains why people talk about certain products and ideas more than others, what makes online content go viral, ad what makes some stories and rumors catch on. In Contagious: Why Things Catch On, Berger reveals the secret science behind word-of-mouth and explains how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.  

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Context and Product Choice

Friday, May 30, 2008

After NASA’s 1997 mission to Mars, sales of Mars Bars went up! Jonah Berger tells us more about how context affects product choice; he's assistant business professor at the University of Pennsylvania’s Wharton School. He’s also co-authored a recent article in the Journal of Marketing Research, called “Dogs ...

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