Jonah Berger
Jonah Berger appears in the following:
Context and Product Choice
Friday, May 30, 2008
After NASA’s 1997 mission to Mars, sales of Mars Bars went up! Jonah Berger tells us more about how context affects product choice; he's assistant business professor at the University of Pennsylvania’s Wharton School. He’s also co-authored a recent article in the Journal of Marketing Research, called “Dogs ...
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