Just How Much Power Do We Have Over Our Choices?

The Leonard Lopate Show | Jan 2, 2017

Whether or not we're aware of it, we're influenced by the behavior of other people in countless ways, according to best-selling author Jonah Berger. In his latest book, Invisible Influence: The Hidden Forces that Shape Behavior, Berger reveals how and why our most important personal decisions can often be influenced by strangers, social trends and popular opinion.

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