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David Robertson

David Robertson appears in the following:

Why LEGO Innovates Better Than Apple

Wednesday, July 31, 2013

David Robertson, Wharton Business School professor, former "LEGO Professor of Innovation and Technology Management" at IMD in Switzerland and the author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown Business, 2013), talks about the LEGO company and what it learned following its near-bankruptcy and its expansion into videogames, robotics, amusement parks and even fine art.

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