Why LEGO Innovates Better Than Apple

Wednesday, July 31, 2013

David Robertson, Wharton Business School professor, former "LEGO Professor of Innovation and Technology Management" at IMD in Switzerland and the author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown Business, 2013), talks about the LEGO company and what it learned following its near-bankruptcy and its expansion into videogames, robotics, amusement parks and even fine art.


David Robertson

Comments [7]

Debbie from harlem

for lego fans - there was a Moth featuring Lego, a planet money featuring Lego and now this.

My son makes the real model once, but then makes his own creations from the bricks and jewels.

Aug. 01 2013 04:41 PM
ileen from nyc

I remember buying a load of Lego wheels online for a friend's vehicle-obsessed kid for his birthday. You can get a lot of 'spare parts' from their website. However, the kid is now a senior in high school, and Lego is still sending me catalogs in the mail!

Jul. 31 2013 03:06 PM
pliny from soho

was this an infomercial?

Jul. 31 2013 11:46 AM
dee riou from New Jersey

Lego needs to offer more generic boxes of plain, multi colored, multi type bricks so kids can use their own creativity & imagination to make their own "stuff". They have gotten away from that... its hard to find the those sets.

Jul. 31 2013 11:42 AM

When i was little, all i needed was a bucket of legos and I would be occupied for hours building towns and buildings. Its good lego is going back to basics.

Jul. 31 2013 11:34 AM
John A

Nice to hear they've decided to go back to basics. Still the piececount must be somewhere up near 30,000. Nuts?

Jul. 31 2013 11:31 AM
John A from Tumlingen, DE (in spirit)

I love Lego's technology - but by God! - way too much marketing. A good construction set used to allow the child to make 10 or 20 different designs. Today's Lego kits usually offer only 2 and are loaded with single use parts that are all show and no go. Lego actually lives more in a fantasy world of aliens and witches than in the engineering world that technic first offered. Don't forget that core principal that was to actually teach our children.

Jul. 31 2013 11:08 AM

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