Why LEGO Innovates Better Than Apple

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David Robertson, Wharton Business School professor, former "LEGO Professor of Innovation and Technology Management" at IMD in Switzerland and the author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown Business, 2013), talks about the LEGO company and what it learned following its near-bankruptcy and its expansion into videogames, robotics, amusement parks and even fine art.