Why LEGO Innovates Better Than Apple

David Robertson, Wharton Business School professor, former "LEGO Professor of Innovation and Technology Management" at IMD in Switzerland and the author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown Business, 2013), talks about the LEGO company and what it learned following its near-bankruptcy and its expansion into videogames, robotics, amusement parks and even fine art.