Karl Jenkins appears in the following:
Classical music: the new jingle?
Tuesday, January 22, 2008
Classical music can exist and even thrive outside the concert hall. In advertising, for instance, it's increasingly commonplace. Today, Karl Jenkins, a composer whose music has been featured famously in ads for Debeers and Delta Airlines, joins us to explain the genre's appeal to marketers.
Classical Music's Perfect Pitch
Tuesday, January 22, 2008
Classical music was once used by advertisers to convey elegance and luxury. Increasingly, it signals humor and fun. Today, a look at how advertisers use Mozart to sell sneakers and Verdi to hawk televisions. Our guests include Karl Jenkins, a composer whose works span both the concert stage and ads ...
