Freakonomics Radio Edit this Published in Freakonomics Radio by Freakonomics Radio Why America Doesn’t Love Soccer (Yet) Listen 37 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/378836/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Every four years, the U.S. takes a look at the World Cup and develops a slight crush. What would it take to really fall in love?