Edit this Published in Freakonomics Radio Why America Doesn’t Love Soccer (Yet) Listen 37 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/378836/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Every four years, the U.S. takes a look at the World Cup and develops a slight crush. What would it take to really fall in love?