Edit this Published in Freakonomics Radio How Much Does Your Name Matter? (Rebroadcast) Listen 52 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/391136/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend A kid's name can tell us something about his parents -- their race, social standing, even their politics. But is your name really your destiny?