How the Kennedy Campaign Used Tech and Data

The Brian Lehrer Show | Sep 16, 2020

Jill Lepore, professor of American history at Harvard University, staff writer at The New Yorker and the author of many books, including These Truths: A History of the United States, and her latest, If Then: How the Simulmatics Corporation Invented the Future (Liveright, 2020), tells the story of a late-1950s precursor to today's tech marketing companies that was used to sell products, including political candidates, and raised the same questions we face today over manipulation and the use of data.

→EVENTS:  Prof. Lepore will be participating in several video book events.  Registration is required for most and note the local time zones.

Wednesday, 9/16: Chicago Humanities Festival

Thursday, 9/17: Brooklyn Public Library w/Data & Society

Friday, 9/18: Seattle Town Hall

Tuesday, 9/22: LA World Affairs Council Town Hall 

Monday, 9/28: WBUR CitySpace and “On Point”

Thursday, 10/1: NYPL Live event 

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