Each week, more than 400 radio stations across the country air "On The Media," a program that takes a hard look at the boldfaced names in the headlines—and the smaller names in the bylines. The program has won many awards for its role as a watchdog for journalistic accountability—including a Peabody, the highest honor in broadcast journalism. Recent episodes have investigated why it's difficult to report on prison strikes, shamed the editorializing of infamous “sting operation” videographer James O’Keefe, and pondered ExxonMobil's climate change research. The show's co-host, Bob Garfield, brings a skeptic's ear for opinion and an insider's knowledge of how the spin factory works: for 25 years, he keenly dissected commercials for Ad Age magazine. He tells host Alec Baldwin that, despite his mellifluous voice, he wasn't a shoe-in for radio, and explains why his outrage at telemarketers mirrors his indignation at being fed political bull.