Edit this Published in Freakonomics Radio Do More Expensive Wines Taste Better? Listen Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/164221/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend They should! It's a cardinal rule: more expensive items are supposed to be qualitatively better than their cheaper versions. But is that true for wine?