As China's only national TV network, CCTV isn't just the domestic mouthpiece of the Chinese Communist Party; it's also a global for-profit corporation with over 1.2 billion viewers worldwide. Ying Zhu, a professor at the City University of New York, sits down with Brooke to talk about her groundbreaking new book, Two Billion Eyes: The Story of China Central Television.
B. Fleischmann - Lemmings
Media analyst Ying Zhu looks at the role China’s highest rated television network, China Central Television (CCTV), is playing in shaping China’s culture and future. The hybrid nature of the network has made it an unexpected site of discourse in a country that has little official space for negotiation. In Two Billion Eyes: The Story of China’s Central Television, she presents a series of interviews with power players, current and past presidents of CCTV, and producers.