Jell-O launched an ad campaign last week called Fun My Life, which piggybacks off the profane Twitter hashtag #FML. Advertising consultants are divided over whether the campaign is brilliant or crosses the line of good taste.

While the cemetery that houses the artist's grave is conventional, the grave site itself is anything but. Fans and admirers regularly leave colorful mementos on his tombstone outside of Pittsburgh, and a local artist and Warhol historian even holds graveside birthday parties for the late pop art con.