Paul Zak

Paul Zak tells us about oxytocin, a chemical messenger that accounts for why some people are generous, trustworthy, and faithful and others aren’t. His book The Moral Molecule: The Source of Love and Prosperity looks at decades of research on what oxytocin is and how it works.

Paul Zak tells us about oxytocin, a chemical messenger that accounts for why some people are generous, trustworthy, and faithful and others aren’t. His book The Moral Molecule: The Source of Love and Prosperity looks at decades of research on what oxytocin is and how it works.  

Ever been a victim of a con? Don't feel bad. Research shows that the same brain chemical that makes us vulnerable to being scammed is also behind trust and family bonds. Dr. Paul Zak, Professor of Economics and the founding Director of the Center for Neuroeconomics Studies at Claremont Graduate ...