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Dr. Michel Wedel

Unilever

Dr. Michel Wedel appears in the following:

Watching What Your Eyes Are Watching

Monday, August 06, 2012

Dr. Michel Wedel, Pepsico Professor of Consumer Science Department of Marketing Robert H. Smith School of Business, University of Maryland, and Scott Young, president of Perception Research Services, will discuss the new retina-tracking technology and marketing strategies being used to boost in-store sales by monitoring what catches customers' attention. They’ll look at how this new technology influences customers’ buying decisions.

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