Watching What Your Eyes Are Watching

Monday, August 06, 2012

Dr. Michel Wedel, Pepsico Professor of Consumer Science Department of Marketing Robert H. Smith School of Business, University of Maryland, and Scott Young, president of Perception Research Services, will discuss the new retina-tracking technology and marketing strategies being used to boost in-store sales by monitoring what catches customers' attention. They’ll look at how this new technology influences customers’ buying decisions.


Dr. Michel Wedel and Scott Young

Comments [9]

Amy from Manhattan

MG, I'd add: when reading nutrition labels, pay attention to serving size.

Aug. 07 2012 12:55 PM
James P. Herman from NYC

Retina tracking is misleading. Retinas are not tracked, irises and corneal reflections are tracked. One might infer where the retina is pointed by tracking gaze through the tracking of irises and corneal reflections.

Aug. 06 2012 09:11 PM
MG from Bronx

Let's try to outsmart the marketing manipulators!

Before going to the store:
Read product reviews and nutrition labels
Ask trusted friends or colleagues about major purchases
Print out reviews of items of interest (such as printers)
Make a grocery list
Read weekly ads to learn which sales are attractive
Eat a good meal. (Don't shop for groceries on an empty stomach.)

If possible, for a major purchase, choose a store, such as B&H Photo, where the staff are knowledgeable and not on commission.

At the store:
Focus on your purchasing goals: fruits and vegetables, NOT crackers. (Stick to your list. Be firm about your review-based choices.)
Read nutrition labels
Pay attention to posted price per unit
Ask intelligent and pointed questions of the salesperson
Be wise about add-ons. (Do you really need a warranty for a $40 flash drive?)

Aug. 06 2012 02:17 PM
John A.

To the person(s) responsible for putting the (E.G.) crackers
mear the cookies
near the chips
near the dips
near the ice cream ???
in any random place
in the front entryway
near the cashregisters
... I do not like you. You have wasted much of my time.

Aug. 06 2012 01:56 PM
Amy from Manhattan

Oh, great--the better to manipulate you with, my dear!

Aug. 06 2012 01:49 PM
jgarbuz from Queens

Many decades ago I heard that a study was made then which indicated that when men look at women, the eye movements tend to go back and forth from breasts to legs, and back, etc., but when women look at men, their eyes oscillate from his face to his crotch, and back, etc. Does your guest know anything about this?

Aug. 06 2012 01:41 PM
Byte from New Jersey

Does this retina tracking account for "Nystagmus" which I suffer from? Nystagmus is invoulntary movement of the eyes. Thanks!

Aug. 06 2012 01:40 PM
John A.

influences customers’ buying = control customers’ buying = selective removal of one's freedoms.
WNYC. Never turn it off.

Aug. 06 2012 01:37 PM
thatgirl from manhattan

oh lovely--technology to help pepsico shill more crappy fake food product to the unwitting consumer!

Aug. 06 2012 01:37 PM

Leave a Comment

Email addresses are required but never displayed.

Get the WNYC Morning Brief in your inbox.
We'll send you our top 5 stories every day, plus breaking news and weather.