Martin Lindstrom

Martin Lindstrom appears in the following:

Why the Secret to Innovation is in the Details

Tuesday, May 31, 2016

Branding expert Martin Lindstrom reveals how he gathers key data by observing the small details of daily life in "Small Data." 

Comments [2]


Thursday, September 29, 2011

Martin Lindstrom, marketing visionary and consumer advocate, explains the secrets of how global corporations manipulate our minds to persuade us to buy. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy looks at the marketing industry, exposing the psychological tricks and traps that companies devise to win our money. He reveals that advertisers and marketers intentionally target children, stoke the flames of public panic and capitalize on paranoia, make their products chemically addictive, and more.

Comments [18]

Buyology: The Science of Neuromarketing

Wednesday, November 12, 2008

Find out why we buy what we buy, and why some ads and jingles work and others don’t. Martin Lindstrom’s new book about how much neuromarketers know about our decisionmaking processes is Buyology.

Comments [13]