Adam Alter appears in the following:
Thursday, April 11, 2013
This interview originally aired live on April 11, 2013. An edited version was aired as part of a special episode of The Brian Lehrer Show on August 2, 2013.
Adam Alter, assistant professor in marketing at NYU's Stern School of Business and the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave, explains some of the unconscious workings of our brain that explain why pictures of light bulbs make us more creative and pink paint on the wall is calming.