Why Did This Reporter Let Companies Track All Her Data?

The Brian Lehrer Show | Oct 30, 2014

This segment originally aired live on October 30, 2014. An edited version was included in a best-of episode of The Brian Lehrer Show on November 28th. The unedited audio can be found here. 

For her recent piece, Ad Age reporter Kate Kaye let a bunch of companies track all her data. She found out some surprising lessons about how easily her movements -- on and off-line -- can be traced.

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