Norman Rockwell's Endless Thanksgiving Meme

Studio 360 | Nov 25, 2015

It’s Thanksgiving! A time of family traditions. Long drives, deep brines, and new belt notches. And, inevitably, Norman Rockwell’s "Freedom From Want." You know, the one with the turkey.

We had a  ginormous Norman Rockwell book in house, a tome you you could sink into. So when I thought of Thanksgiving, I always thought of "Freedom From Want." It was our quirky, arty family thing. So I was surprise to learn the whole world felt the same way about the Rockwell painting.

"Freedom from Want," part of Rockwell's Four Freedom series, is America's Mona Lisa, a Hallmark card seared into our national DNA. And every year it gets remixed. Might I add that the meme started before Twitter? Tumblr? The internets themselves?!

Animated characters

The backstory: It's 1941, and President Franklin D. Roosevelt has just given his State of the Union address. In that speech, Roosevelt outlined his famous "four freedoms": freedom of speech, freedom of worship, freedom from want, and freedom from fear. Rockwell hears the speech on the radio. Inspired, he "bolts" out of bed to start drawing, then hops on a train to Washington, ready to put his art in service of the war effort. But when Rockwell arrives, the clerk rejects him. No illustrators. Luckily The Saturday Evening Post wanted the drawings. And guess who had a change of heart? Uncle Sam. The Four Freedoms eventually helped raise $132 million in bonds towards squashing the Third Reich.

But then how did Rockwell's Turkey Day image become iconic while the others are merely famous? Any of Rockwell's images could have gone gangbusters, but this was the one. At the time, the illustration must have seemed over the top: an overabundance of food at a time of austerity. Maybe that's what's sparked political illustrators, artists, and TV shows to insert their images into Rockwell's world. It's humorous and wholesome, and we love it. 

Digital

 

Political

When you didn't play the Adele track in time.

 

Arty

What’s most surprising is how true everyone stayed to the composition here.

 

TV characters

 

Fantasy

  ...and one for the Rugrats faithful.

Really, there are just so many. It seems there's a "Freedom from Want" for every conceivable home, cultural scene, or imaginary universe. Still don't see yourself represented? (We found a surprising dearth of nontraditional gender roles or families of color.) So make your own. Don't worry, this meme's not going anywhere soon.

Want to see more? I started a Rockwell Remix Tumblr just for you.

Happy Thanksgiving, one and all!

 

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