The South Bronx Reacts to Rebranding Efforts: ‘What Piano District?’

The Brian Lehrer Show | Nov 9, 2015

A group of developers are trying to rebrand part of Mott Haven in the South Bronx as "The Piano District" - which is a nod to the piano factories that used to be there a century ago.

Eddie Small, reporter/producer for DNAinfo covering the South Bronx, explains why some community members are pushing back against the rebranding (using the hashtag #WhatPianoDistrict), describes pending plans to build luxury waterfront housing in the area, and talks about how a #BronxIsBurning-themed Halloween party thrown by the developers recently threw fire on local concerns about gentrification.

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