Inside a Doping Scandal At the Nike Oregon Project

In 2001, Nike launched the Oregon Project, an initiative that hoped to make American distance runners competitive on the world stage. Years later, a whistleblower alerted the USADA that the project was rife with doping, deceit, and discrimination, under the leadership of coach Alberto Salazar. Journalist Matt Hart joins us to discuss his new book, Win At All Costs: Inside Nike Running and Its Culture of Deception, which tells the story of the Nike Oregon Project and its unraveling.