Igor Novikov on Standing His Ground in Ukraine

The Ukrainian President Volodymyr Zelensky has emerged as a potent and savvy communicator during the Russian invasion of his country. His emotional appeal to a recent E.U. meeting—videoconferencing from the battlefield—has been credited with spurring European leaders to impose tougher sanctions on Russia, such as banning Russian financial institutions from the international SWIFT banking system. Ukraine seems to be winning the information war, despite the Russian government’s previous focus on and success in propaganda and disinformation campaigns. Igor Novikov is an Internet researcher and entrepreneur who served as an adviser to President Zelensky. He spoke with David Remnick on March 2nd about how Zelensky’s background as an actor and a comedian has given him an advantage in the West’s “attention economy.” Ukraine “will only survive if people pay attention,” Novikov notes, and must “make sure people understand who the perpetrator and who the victim is in this situation.”