How To Counter Milo's Trolling Playbook

Ryan Holiday literally wrote the book on how to generate attention by stoking controversy -- it's called Trust Me, I'm Lying: Confessions of a Media Manipulator. And now, Holiday says he recognizes those tactics being used by Milo Yiannopoulos, the alt-right icon and blogger who has been courting protest and outrage on a college tour (and with a book deal). 

Most recently, Yiannopoulos's speaking engagement at the University of California Berkeley led to massive protests, and his speech was cancelled. Holiday says the protests and outrage are exactly what Yiannopoulos wants, and he talks with Bob about how to effectively respond to speech intended to provoke. 

Holiday's column for The Observer this week is called "I Helped Create the Milo Trolling Playbook. You Should Stop Playing Right Into It". 

Song:

Superstition by Sungha Jung