Game Change: How the Ad Business Got Disrupted

Midday on WNYC | Jun 22, 2018

Ken Auletta discusses his book Frenemies: The Epic Disruption of the Ad Business (and Everything Else), which looks at how the advertising industry is changing with the 21st century. By speaking with ad executives who are both competitors and "frenemies," he unpacks the ways that the industry is grappling with a changing landscape, increased competition, and corruption.

On June 27 Ken Auletta will in conversation with Lesley Stahl at 7:30 pm at the 92Y.

This segment is guest hosted by DW Gibson. 

 

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