
Earth Day: Making the Business Case for Conservation
The Brian Lehrer Show | Apr 22, 2013
Mark Tercek, president and CEO of The Nature Conservancy and co-author of Nature's Fortune: How Business and Society Thrive by Investing in Nature (Basic Books, 2013), says the profit motive should be all the incentive needed for conserving natural resources.
I told you on air I was wearing a green tie for Earth Day. Here's proof! Cc: @marktercek twitter.com/BrianLehrer/st…
— Brian Lehrer Show (@BrianLehrer) April 22, 2013



