Canada: The Winning Slogan

Last month, we asked for your suggestions for a new six-word tagline for Canada. And the slogans poured in, more than 750 submissions. This was one of the first, and it remained our favorite to the end: 

"Canada: We’re not just colder, we’re cooler."
— David Fuller, Winnipeg

Canada isn’t always cold, Fuller insists. “And we’re usually patted on the head for being nice or polite or not too noticeable, which is also a little annoying after a while. A little bit like being told you’re a good kid.” And the recent flood of great Canadian bands is proof that Canada is cooler than ever.  When Kurt suggests a slightly shorter, snappier version of the slogan ("Canada: Not just colder, cooler."), Fuller is game: "I'm all about editing. I work for a newspaper."

As his prize, Fuller wins a trip to Washington, DC, courtesy of PRI.

Meanwhile, listeners to the CBC’s Q are redesigning America. There’s still time to enter their slogan contest (the deadline is July 3) — you’ll be eligible to win a trip to Ottawa.