John Rose

Managing Director of the Boston Consulting Group

Rose is on the board of Trustees of WNYC, The Takeaway's home station.

John Rose appears in the following:

Will the iPad Save the News?

Thursday, May 13, 2010

The experience of holding a tablet or eReader is so different from using a computer that it's changing our attitudes toward paying for digital media. A new consumer survey from the Boston Consulting Group finds that tablets are nudging consumers to give up their cheapskate ways and pay for content, but it has to include extras and come at the right price.

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