Frank Luntz

Republican pollster, author of "What American Really Want ... Really."

Frank Luntz appears in the following:

The Struggle to Reclaim the Word Jihad

Friday, February 08, 2013

For many people in the West, the word 'jihad' conjures up images of a violence and terror. WNYC Reporter Arun Venugopal investigates a campaign which aims to remind people that for most in the Islamic world, jihad means 'internal struggle.' Venugopal speaks with Ahmed Rehab, the man behind the campaign, as well as Columbia University Professor Adam Galinsky, and conservative pollster Frank Luntz.

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Key Words

Monday, March 21, 2011

Pollster Frank Luntz, consultant and author, is known for his work selling political candidates and ideas.  He discusses his new book, Win: The Key Principles to Take Your Business from Ordinary to Extraordinary, which offers insights in choosing key words and phrases to sell products.

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Behind the Spin: What Americans Want

Wednesday, September 16, 2009

Frank Luntz is a long-time Republican operative: a virtuoso of the focus group, a pollster extraordinaire and a master of message. In his latest book, "What Americans Really Want...Re...

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Words That Work

Monday, August 18, 2008

Frank Luntz, pollster, consultant and author of Words That Work: It's Not What You Say, It's What People Hear, talks about the most important words of this year's Presidential election.

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Governor's Mention

Monday, August 18, 2008

After taking over in the wake of scandal, Governor David Paterson has had a busy first five months in office. He reflects on what he’s accomplished and what to expect for the remainder of his term. Plus, political consultant Frank Luntz on the words that will matter the most in ...