Elmo Roper

Elmo Roper appears in the following:

Elmo Roper, Edna Ferber, and John Gunther

Thursday, April 17, 1958

This episode is from the WNYC archives. It may contain language which is no longer politically or socially appropriate.

Irita Van Doren introduces Elmo Roper, a leader in the then-new field of market research. He discusses the "near-science" of public opinion research. He speaks on two themes - probability and ...