elizabeth tarbert

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The Upside of Legal Advertising

Friday, April 06, 2012

Late night ads for lawyers on TV seem like the lowest form of advertising - they prey on the weak and sleep deprived, encouraging them to monetize their misery by starting frivolous lawsuits. But might they actually serve a purpose? In a piece that originally aired in 2011, Bob talks to legal experts as well as the grandfather of legal advertising, and finds that even the sleaziest ad does something for the common good.