the Sear's Catalogue

Fort Worth, TX

A mall before malls, the internet without electricity; this bible of capitalism was a barometer of American taste and mores for almost a century. Everything from houses to to hockey sticks has been listed in the catalogue at one time.

I remember making my Christmas lists by leafing through the toy section. I was enough of a nerd to note page and catalogue numbers to help out Santa.

How many other American Icons were sold or stylistically alluded to in this big book of the American dream?

James