September 09, 2009 09:45:01 PM
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Chuck

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Behavior

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Surgical "Specials"

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I've tried by phone and email to get the station to withdraw their silly promo with the woman amazed to find a "special" on her husband's surgery. Even the threat to cancel my membership didn't work. Here's my Uncommon Economic Indicator-NOT: A "Special" in operating room lingo refers to those occasions when one type of procedure shows up on the schedule in an unusually high amount. Like: "It's the 10th appendectomy today, we must be having a special!" Maybe your local plastic surgeon is having a special, but your friendly neighborhood general surgeon can't give you any special on their fee for your breast or colon cancer operation-- that fee is set by your insurer. I would hope that a news organization would check the facts before spreading false ideas, and while this promo is not news, coming over and over on the air during news shows suggests it is factual- when it is not.

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160 Varick St. , New York, NY 10013