'People are wild.' Sarah Longwell on our weird political contradictions

Focus groups are often a good way to pair political opinions with voters' identity and demographics in ways that polling can't. 

On Today's Show:
Sarah Longwell, political strategist, CEO and publisher of The Bulwark, host of The Focus Group podcast and the author of How to Eat an Elephant: One Voter at a Time (St. Martin’s Press, 2026), talks about what she's learned from focus groups on building an opposition to MAGA Republicans.