Underwriting

WNYC Radio Audience Profile

WNYC Radio reaches more than 1,000,000 weekly listeners in the New York ADI, assuring corporate underwriters total coverage of the tri-state area. WNYC AM 820 features news, talk and call-in programs. The following analysis is based on 8,557 interviews of adults 18+ conducted from March, 2003 to February, 2004. A detailed description of the survey's preparation, execution and content is available upon request. We invite you to use this study in developing your New York marketing plans.
Note: Percentages reflect above market average

Education
Highest education level attained was post-graduate degree 184%
Highest education level attained was some post-graduate (no advanced degree) 124%
Highest education level attained was college graduate (4 years) 49%

Occupation
Owner/Partner 61%
CEO 44%
President 90%
Vice President 88%

Home Ownership: Market Value of Owned Home
$1,000,000 + 84%
$500,000 + 54%

Household Income
$250,000 + 81%
$150,000 + 68%
$100,000 - $149,999 25%

Individual Income
$250,000 + 188%
$150,000 - $249,999 105%
$100,000 - $149,999 97%

Cultural
Personally attended/ visited symphony, concert opera,
classical music performance (last year) 128%
Personally attended/ visited Lincoln center performance (last year) 101%
Personally attended/ visited Carnegie Hall performance (last year) 94%
Personally attended/ visited art gallery (last year) 109%
Personally attended/ visited museum (last year) 87%
Personally attended/ visited New York/ Broadway performance 3+ times (last year) 125%
Personally attended/ visited dance or ballet performance (last year) 67%

Financial Instruments
Value of investments of household has is $500,000 + 96%
Household has money market funds 52%
Household has stocks/ stock options 41%

Travel
Spent $5000 + on last vacation 61%
Taken 10 + business round trips in continental U.S. (last year) 111%
Taken 10 + air round trips (last year) 206%
Upscale hotel for business 68%
Taken 5+ business round trips outside continental U.S. (last 3 years) 167%
Taken 5+ personal or vacation round trips outside continental U.S. (last 3 years) 148%

Source: Scarborough Research, March 2003-February 2004

Contact WNYC Corporate Underwriting

For more information about marketing your business, service or product on WNYC Radio, please contact Vincent A. Gardino, Executive Director of Corporate Underwriting, at (212) 669-3013 or via email at vgardino@wnyc.org.