Voter Data

The Brian Lehrer Show

What's Behind de Blasio's Racial Optimism Gap?

Friday, March 21, 2014

Quinnipiac University Polling Institute Director Maurice Carroll helps decode the recent Quinnipiac poll, which found that black and Hispanic voters were much more optimistic about the future than white voters in NYC, among other things.

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The Brian Lehrer Show

How Campaigns 'Microtarget' You

Tuesday, February 21, 2012

Recap from It's a Free Country.

Welcome to Politics Bites, where every afternoon at It's A Free Country, we bring you the unmissable quotes from the morning's political conversations on WNYC. Today on the Brian Lehrer Show, Sasha Issenberg of Slate talks about the different ways campaigns—including the Obama administration—are using data analytics to target their message to voters.  He wrote the piece titled, "Dreamcatcher."

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