Friday, January 25, 2013
(Interview by Jeremy Hobson -- Marketplace) For many well-heeled Americans, the idea of a luxury vacation is a fancy hotel or an expensive flight to an exotic destination. And for the wealthiest among us, taking a break means private jets and pricey beach resorts. But for more than 10 million Americans annually, their luxury vacation means a berth on a cruise ship.
"The United States is still clearly the No. 1... market for cruisers in the world," Royal Caribbean president and CEO Adam Goldstein told Marketplace. "There are about 20 million people a year in the world taking a cruise right now and 11 or 12 [million] come from the United States."
Cruise ships weren't always so mainstream. In 1970, Goldstein said only 500,000 people took a cruise every year.
"It's definitely become more available, when I got into the business in 1988 we aspired to be a mainstream vacation," Goldstein said. "It's definitely become more accessible but what the last few years of challenges, economically, have posed to us is the need to really get across the value message of what is included in the cruise purchase."
According to industry research firm Cruise Market Watch, the ticket price for a typical cruise passenger is $1,311. When you combine onboard expenses and incidentals, the price tag rises to $1,711.
That's not inexpensive, but the the average American family will spend $4,000 on a vacation, including airfare, according to a 2010 American Express survey.
"First of all, we draw pretty broadly, obviously we offer upscale vacations," Goldstein said. "We are looking at household income of probably something like $75,000 and up generally speaking. The vast majority of our cruisers I would say would be middle and upper-middle class."
Friday, July 06, 2012
Friday, May 27, 2011
By Mark Simpson
(Orlando, Fla -Mark Simpson-WMFE) High gas prices aren't expected to deter crowds from Central Florida this Memorial Day weekend. Gas prices nationally are hovering around $3.84, about 7 cents higher than Florida's average.
Hotel bookings around Orlando are already higher than last year according to Visit Orlando spokesman Brian Martin, " So far visitation demand for hotel rooms is up 9 percent." Martin says he expects the hot summer months of June, July, and August to be strong as well.
2010 was a major slump for visitation, down by about 2 million visitors, but this year is off to much better so far but Martin says it's up in the first four months of 2011.