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Korean Gangnam Rap Vid -- NYC Subway Remix Style

Monday, September 17, 2012

How to know you're a transit nut: your first impression upon seeing the video for the Korean pop song/brain worm known as "Gangnam Style" is "wow, the Seoul subway sure looks clean."

The song -- by the rapper known as PSY -- was highlighted this weekend on both NPR and Saturday Night Live. It has become the first Korean pop song to top the U.S. iTunes chart, in no small part because of the absurdly lavish dance scenes scattered around city settings, including a love scene in the sparklingly clean Seoul subway system. But now it has really arrived: a parody of the video, partially set in the New York City subway, is making the internet rounds.

But back to first impressions: what do you think? We haven't ridden the subway in Seoul -- although we watch with great interest its creative ad campaigns. In this comparison of New York's 1 train and a Seoul subway car, we don't think the #1 fares too badly.

Guess which subway car belongs to NYC.

Side note: we feel confident predicting that the original "Gangnam Style" video will spawn the hot Halloween costume this year. You heard it here first.

That, or the Danish "cool bus driver" from the most heroic public transit ad ever.

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Transportation Nation

PIC: Korean Subway Ad Makes Train Look Like Beach

Saturday, June 09, 2012

(Photo by Stephen Nessen)

Friend of TN, Stephen Nessen sent us this pic from a subway car in Seoul.

When the New York subway system coats a car in advertising, or plasters an entire station with one ad campaign, they call it "full wrapping" and "station domination." Aggressive terms.

This trompe l'oeil Korean interior ad campaign struck us as less dominating than destabilizing, as fitting for a flood warning as for a beach vacation daydream. Why shouldn't your commute feel like a walk on the beach crossed with a disaster movie.

If you have fun subway (or any transpo) pics, send them to us at transponation at gmail.

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