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Sasha Issenberg

The Brian Lehrer Show

How Campaigns 'Microtarget' You

Tuesday, February 21, 2012

Recap from It's a Free Country.

Welcome to Politics Bites, where every afternoon at It's A Free Country, we bring you the unmissable quotes from the morning's political conversations on WNYC. Today on the Brian Lehrer Show, Sasha Issenberg of Slate talks about the different ways campaigns—including the Obama administration—are using data analytics to target their message to voters.  He wrote the piece titled, "Dreamcatcher."

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On The Media

The Problem With Likely Voters

Friday, December 23, 2011

Political polls need to determine who's likely to vote and who isn't. Pollsters rely on people to tell them whether they're going to vote or not - but it turns out that may not be the best plan for creating accurate polling numbers. Bob talks with Slate's Sasha Issenberg about a study which found that 55 percent of voters who tell pollsters they won't vote actually do.

Nicolas Jaar - Problems With the Sun

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