Richard Wolffe

The Leonard Lopate Show

Guest Picks: Richard Wolffe

Monday, September 16, 2013 editor Richard Wolffe was on the Leonard Lopate Show recently to talk about what happened behind the scenes of Pres. Obama's 2012 re-election campaign. He also told us about his love of cooking. Find out what else Richard Wolffe's a fan of!

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The Leonard Lopate Show

The Reselling of President Obama

Monday, September 16, 2013

Richard Wolffe talks about the marketers, message-shapers, and ad-makers behind President Obama’s 2012 reelection campaign. In The Message: The Reselling of President Obama, he describes the challenges—a dismal economy, the faded hopes of the first campaign, and a struggle for money—and how the campaign faced them.

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