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WNYC News

2-D Barcodes Popping Up Everywhere in New York City

Friday, December 24, 2010

This holiday season, squares that look like mazes or crossword puzzles are popping up on ads around New York City. They’re 2-D barcodes, a new tool businesses are using to market products and attract customers. The idea is to get consumers to interact with -- rather than just look at -- advertisements.

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