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Project Dreamcatcher

The Brian Lehrer Show

How Campaigns 'Microtarget' You

Tuesday, February 21, 2012

Recap from It's a Free Country.

Welcome to Politics Bites, where every afternoon at It's A Free Country, we bring you the unmissable quotes from the morning's political conversations on WNYC. Today on the Brian Lehrer Show, Sasha Issenberg of Slate talks about the different ways campaigns—including the Obama administration—are using data analytics to target their message to voters.  He wrote the piece titled, "Dreamcatcher."

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