Press Release Of The Day


Press Release of the Day: Candles That Smell Like Burgers

Thursday, December 02, 2010

As with our inaugural press-release-of-the-day item yesterday, this one combines two things that publicists absolutely love -- invoking holiday spirit, and attaching an important social cause (hunger, autism) to a merchandising opportunity.

"With eight nights of giving, it’s easy to run out of gift ideas for that hard-to-buy for person. Let the aroma of steam-grilled-on-a-bed-of-onions fill the house this Hanukkah season by giving White Castle's Original slider®-scented candle as a quirky, yet distinctive Hanukkah gift.

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Press Release of the Day: Deli Meat Philanthropy

Wednesday, December 01, 2010

We reporters are blessed to receive email from a cross-section of society, or at least their publicists. Today's is as selfless as they come: Eat our meat, feed the hungry.

"New Yorkers are invited to take a Deli Challenge this Thursday, December 2nd, and decide for themselves who has the best deli meat – Dietz & Watson or Boar’s Head. This friendly taste-testing is being conducted in an effort to help fight hunger during this holiday season. Shoppers will be asked to take a blind taste test, and in return, Dietz & Watson will donate one pound of food per participant to the Food Bank For New York City."

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