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Chrysler Winning Points for Selling Detroit in Super Bowl Ad

Monday, February 07, 2011

(Alex Goldmark, Transportation Nation) In Super Bowl XLV there were more car commercials than beer ads, most out of Detroit and many touting the eco-elements of new models. But the most noteworthy was the classy ad for the new Chrysler 200 featuring Eminem.

"Chrysler 200" was the top trending Google search this morning. Not bad for the new name of what used to be the Sebring, a car the Detroit Free Press called "arguably the most maligned vehicle to ever come out of Auburn Hills."

The ad works because it sells Detroit pride as much as it sells the revamped 200. A gritty baritone announcer apparently speaks for all Detroit intoning, "What does this city know about luxury. Huh? What does a town that's been to hell and back know about the finer things?"

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