Thursday, April 23, 2015
Friday, March 13, 2015
By Ilya Marritz
Thursday, March 12, 2015
Tuesday, March 03, 2015
Thursday, December 04, 2014
Thursday, December 04, 2014
Tuesday, July 15, 2014
The brains behind the 2014 and 2016 elections are hard at work figuring out how best to harness the latest and greatest technology to help their candidates win. So what high-tech tools can you expect to be targeted with?
Wednesday, November 20, 2013
JP Morgan must pay $13 billion in a settlement on failed securities. Felix Salmon of Reuters will explain how struggling homeowners in some New York City neighborhoods will get some of the $4 billion earmarked for victims. Plus: Carlos Menchaca talks about being the first Mexican-American elected to the New York City council; the 10 ways that demographics are changing our buying habits as Americans, with author Matt Carmichael; and Hilton Als of The New Yorker on his new collection of essays.
Thursday, April 11, 2013
This interview originally aired live on April 11, 2013. An edited version was aired as part of a special episode of The Brian Lehrer Show on August 2, 2013.
Adam Alter, assistant professor in marketing at NYU's Stern School of Business and the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave, explains some of the unconscious workings of our brain that explain why pictures of light bulbs make us more creative and pink paint on the wall is calming.
Wednesday, January 30, 2013
Ciara Pressler, founder of Pressler Collaborative, and author of the new book Exit Stage Right: The Career Change Handbook for Performers, discusses her advice for how performers and other creatives should take on mid-career changes.
Thursday, January 24, 2013
Wednesday, October 03, 2012
Yesterday The Weather Channel announced that they want to "proactively name winter storms" freeing us from the uncreative "blizzard of 2007" construction. Cindy Gallop, an ad consultant and former chairman of BBH New York, explains the move.
Monday, August 06, 2012
Dr. Michel Wedel, Pepsico Professor of Consumer Science Department of Marketing Robert H. Smith School of Business, University of Maryland, and Scott Young, president of Perception Research Services, will discuss the new retina-tracking technology and marketing strategies being used to boost in-store sales by monitoring what catches customers' attention. They’ll look at how this new technology influences customers’ buying decisions.
Tuesday, July 24, 2012
Ryan Holiday, media strategist, director of marketing at American Apparel and the author of Trust Me, I'm Lying: Confessions of a Media Manipulator, shares his insights on how to publicize and market using new media tools.
Wednesday, April 18, 2012
Jed Alpert, founder and CEO of Mobile Commons, talks about his new book: The Mobile Marketing Revolution : How Your Brand Can Have a One-To-One Conversation with Everyone.
→ Texting Project: Text LIVE to 30644 – that’s LIVE to 30644 to answer a few questions about marriage, living together, and life in your 20s. That’s the subject of our conversation at 11:40. Standard message rates apply, of course.
Wednesday, February 22, 2012
It's no secret that Google and Facebook are tracking and selling their users' information for marketing purposes. However, it may come as a surprise that campaigns have been successfully using microtargeting since 2004 to change election outcomes. Political parties extract data from internet users, then sort them into smaller and smaller segments based on demographic and browsing histories, targeting messages that directly relate to what they've been doing online. These segments are so precise that people within the same household will get different ads.