Streams

 

 

Marketing

The Brian Lehrer Show

OneNYC; the Quest for Cool & Jim Kaat

Thursday, April 23, 2015

The city's new environmental plan; changes to the way summons are issued in the city; strangers policing parents; the quest for cool and former Yankees pitcher and broadcaster Jim Kaat.

The Takeaway

Healing Society, One Latte at a Time?

Friday, March 20, 2015

Corporations are increasingly taking on social justice causes. The Takeaway explores socially conscious business campaigns that work, and the ones that go horribly wrong.

Comments [4]

Schoolbook

What a Brand Would Give to Be a Tween Girl’s Friend

Friday, March 13, 2015

As tampon boxes come with comforting factoids and lingerie ads boast “No Photoshop” images, advertisers are crafting a message of female empowerment. And it’s selling. 
Read More

Comments [1]

Soundcheck

Unlikely Savior For the Music Industry: Your 12-Year-Old

Thursday, March 12, 2015

As the music industry struggled to keep older buyers and fans, it's discovered that tweens are the ultimate renewable resource —  as long as the artists sort of act their age.

Comment

Schoolbook

Now Saving The Music Industry: Your 12-Year-Old

Sunday, March 08, 2015

WNYC
As the music industry struggled to keep older buyers and fans, it's discovered that tweens are the ultimate renewable resource—as long as the artists sort of act their age.
Read More

Comment

Listen to Lucy

What is worse than a blatant boast? The thirdpartybrag

Tuesday, March 03, 2015

What is worse than a blatant boast? The thirdpartybrag

Comment

On Being

Seth Godin — The Art of Noticing, and Then Creating [remix]

Thursday, December 04, 2014

We live in a world that is recreating itself one life and digital connection at a time. On this landscape for which there are no maps, Seth Godin is a singular thought leader and innovator in what he describes as our post-industrial "connection economy."

Comment

On Being

[Unedited] Seth Godin with Krista Tippett

Thursday, December 04, 2014

We live in a world that is recreating itself one life and digital connection at a time. On this landscape for which there are no maps, Seth Godin is a singular thought leader and innovator in what he describes as our post-industrial "connection economy."

Comment

The Brian Lehrer Show

Harnessing the Power of Sound

Friday, October 24, 2014

Joel Beckerman, TV composer and producer, explains how sounds can be used as a business - or personal - marketing force. 

Comments [16]

The Takeaway

The New High-Tech Political Tools Every Voter Should Know About

Tuesday, July 15, 2014

The brains behind the 2014 and 2016 elections are hard at work figuring out how best to harness the latest and greatest technology to help their candidates win. So what high-tech tools can you expect to be targeted with?

Comments [5]

The Brian Lehrer Show

JP Morgan’s $13B Settlement, and You; Buyographics; Carlos Menchaca

Wednesday, November 20, 2013

JP Morgan must pay $13 billion in a settlement on failed securities. Felix Salmon of Reuters will explain how struggling homeowners in some New York City neighborhoods will get some of the $4 billion earmarked for victims. Plus: Carlos Menchaca talks about being the first Mexican-American elected to the New York City council; the 10 ways that demographics are changing our buying habits as Americans, with author Matt Carmichael; and Hilton Als of The New Yorker on his new collection of essays.

The Brian Lehrer Show

Hidden Influence

Thursday, April 11, 2013

This interview originally aired live on April 11, 2013. An edited version was aired as part of a special episode of The Brian Lehrer Show on August 2, 2013. 

Adam Alter, assistant professor in marketing at NYU's Stern School of Business and the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave, explains some of the unconscious workings of our brain that explain why pictures of light bulbs make us more creative and pink paint on the wall is calming.

Comments [15]

The Brian Lehrer Show

Career Change Advice for Performers

Wednesday, January 30, 2013

Ciara Pressler, founder of Pressler Collaborative, and author of the new book Exit Stage Right: The Career Change Handbook for Performers, discusses her advice for how performers and other creatives should take on mid-career changes.

Comments [4]

On Being

Seth Godin — The Art of Noticing, and Then Creating

Thursday, January 24, 2013

Comment

On Being

[Unedited] Seth Godin with Krista Tippett

Thursday, January 24, 2013

Comment

The Takeaway

Weather Channel to Begin Naming Winter Storms

Wednesday, October 03, 2012

Yesterday The Weather Channel announced that they want to "proactively name winter storms" freeing us from the uncreative "blizzard of 2007" construction. Cindy Gallop, an ad consultant and former chairman of BBH New York, explains the move.

Comment

The Leonard Lopate Show

Watching What Your Eyes Are Watching

Monday, August 06, 2012

Dr. Michel Wedel, Pepsico Professor of Consumer Science Department of Marketing Robert H. Smith School of Business, University of Maryland, and Scott Young, president of Perception Research Services, will discuss the new retina-tracking technology and marketing strategies being used to boost in-store sales by monitoring what catches customers' attention. They’ll look at how this new technology influences customers’ buying decisions.

Comments [9]

The Brian Lehrer Show

Media Manipulator

Tuesday, July 24, 2012

Ryan Holiday, media strategist, director of marketing at American Apparel and the author of Trust Me, I'm Lying: Confessions of a Media Manipulator, shares his insights on how to publicize and market using new media tools.

Comments [15]

The Brian Lehrer Show

The Mobile Marketing Revolution

Wednesday, April 18, 2012

Jed Alpert, founder and CEO of Mobile Commons, talks about his new book: The Mobile Marketing Revolution : How Your Brand Can Have a One-To-One Conversation with Everyone.

→ Texting Project: Text LIVE to 30644 – that’s LIVE to 30644 to answer a few questions about marriage, living together, and life in your 20s. That’s the subject of our conversation at 11:40. Standard message rates apply, of course.

Comments [17]

The Takeaway

The Advent of Micro-Targeted Political Ads

Wednesday, February 22, 2012

It's no secret that Google and Facebook are tracking and selling their users' information for marketing purposes. However, it may come as a surprise that campaigns have been successfully using microtargeting since 2004 to change election outcomes. Political parties extract data from internet users, then sort them into smaller and smaller segments based on demographic and browsing histories, targeting messages that directly relate to what they've been doing online. These segments are so precise that people within the same household will get different ads.

Comment