Fare Media

Transportation Nation

"Fare Media" And Other Logistical Nightmares

Thursday, October 14, 2010

(Washington, DC — David Schultz, WAMU) "Fare media" is the transit industry term for the stuff you use to pay for a ride on a bus or a train. It used to be tokens, then slips of paper with magnetic strips. Now many cities use a rectangular piece of plastic that riders can put money on, much like a debit card.

D.C.'s version of this is called the SmarTrip card. (Note the photo at the right of my SmarTrip card. And of my hand.)

Metro, the transit agency here, would like as many people as possible to use SmarTrip cards. Unlike paper fare cards, they're reusable and, thus, cost much less to produce. So, earlier this year, Metro's Board of Directors cut the price of a SmarTrip card in half - from $5 to $2.50 - as an incentive to get more Washingtonians to use them.

And that's where the trouble began...

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