Consumer Behavior

Freakonomics Radio

Which Came First, the Chicken or the Avocado?

Thursday, April 24, 2014

When it comes to exercising outrage, people tend to be very selective. Could it be that humans are our least favorite animal?

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The Leonard Lopate Show

Using Anthropology to Understand Consumers

Friday, February 22, 2013

Graeme Wood discusses how companies have started using social scientists to probe the deepest needs, fears, and desires of consumers. He’s joined by Min Lieskovsky, who specializes in ethnographic research. Graeme Wood’s article “Anthropology Inc.” is in the March 2013 issue of The Atlantic.

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The Leonard Lopate Show

Anthropology, Inc. - Why We Love Cats...and People - Please Explain

Friday, February 22, 2013

We’ll find out how anthropological research is being used by corporations to find out the needs, fears, and desires of consumers. Peter Trachtenberg talks about how searching for a lost cat led him to ponder his relationships with felines and with people. Then on Please Explain we’ll find out about endocrine-disrupting chemicals and how they affect human health.

The Takeaway

Do Democrats and Republicans Prefer Different Brands?

Wednesday, October 24, 2012

Although you may not realize it, depending on whether you lean Republican or Democrat, you might be more inclined to buy certain products. Ted Marzilli collects and analyzes that data.

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The Brian Lehrer Show

How Gilt Changed Shopping

Friday, April 13, 2012

Alexis Maybank and Alexandra Wilkis Wilson, co-founders of Gilt Groupe, and authors of By Invitation Only: How We Built Gilt and Changed the Way Millions Shop, discuss how their business changed the way we shop--and what it says about consumer culture today. 

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The Takeaway

How High Gas Prices Are Driving Your Behavior

Thursday, May 26, 2011

Joe Guyon of Rock Hill, South Carolina says he's bundling his errands and eating locally. A listener in Augusta, GA says he "cuts off his car when I idle." Joe Manrique of North Palm Beach, Florida, says "since my daily commute is approximately 170 miles round trip, I try to walk as much as possible from my office to appointments." A contributor from Flushing New York says "I do my errands on the way home, no matter how tired I am."

Others have started carpooling, gone from being a two-car family to a one-car family, changed over from gasoline to waste vegetable oil fuel, or made sure they bundled errands, rather than driving on multiple shopping trips.

Or they are biking, working from home, going out less, or taking public transit.

Those are some of the findings of our survey (see map, just below) of gas prices and how they affect behavior. And these results are bolstered by a number of  broader gauges of consumer behavior.

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