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Company Names

WNYC News

Vote for Your Favorite Company Name

Thursday, July 21, 2011

As part of our coverage on the importance of choosing a name for startup companies, we've been asking for suggestions for company names based on the descriptions of three actual businesses. Vote for your favorite — and least favorite — ones here.

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WNYC News

Name That Company: Match the Company Name to What You Think It Does

Monday, July 18, 2011

Branding experts say a good company name should have something to do with what the company does. Although it's not always the case with successful companies (e.g. Apple), when there's little or no budget, the name often has to do the marketing. Here are some company names taken from The New York Tech Meetup, a monthly gathering in New York City where new start-ups demo their products or services. 

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WNYC News

How Twitter Was Nearly Called Twitch: Twitter Co-Founder Jack Dorsey on Coming Up with a Name

Monday, July 18, 2011

WNYC

One of the first things any new company has to do when it's starting is to come up with a name. WNYC's Lisa Chow and Jim Colgan interviewed company founders about how they chose their names, including Twitter co-founder Jack Dorsey. Here's an extended transcript of their interview.

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WNYC News

Birth of a Name: What NYC Startups Can Learn From Google, Twitter & Apple

Monday, July 18, 2011

WNYC

Would Google be as successful a company had it been named Backrub? That was the name the search engine started with in 1996, and it's a question that weighs on the founders of hundreds of companies that are created in New York City every week.

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