Friday, March 01, 2013
By Jim O'Grady
(New York, NY - WNYC) It happens at the stroke of midnight on Saturday: fares go up for riders of subways, buses and express buses in and around New York City, and for drivers who use the NY Metropolitan Authority's eight bridges and tunnels. Fares also jumped for riders of the authority's commuter trains.
It's the fourth time in five years that the MTA has raised fares. The base fare will rise from $2.25 to $2.50, and the pay-per-ride bonus drops from 7 to 5 percent, but kicks in after five dollars instead of the previous ten dollars.
The weekly unlimited ride card goes from $29 to $30, and a monthly pass jumps from $104 to $112.
Riders will also be charged a dollar fee to replace a Metrocard, except if it's damaged or expired. Metrocards can now be refilled again and again with time, dollar value, or both. That means riders can add days to an unlimited card and use the cash on that card to connect to an express bus, the PATH Train or the AirTrain, something that was not possible before.
Long Island Rail Road and MetroNorth riders are also feeling the pinch. The NY MTA says most ticket prices are going up about 8 or 9 percent.
Carol Kharivala, of New Hyde Park, said she only travels to Manhattan once or twice a month. Her senior round-trip ticket went from $10 to $11. Kharivala, who is retired, said the increase won't effect her travel plans, but that the hikes are likely more difficult for daily commuters.
"It does make it more difficult for people that are working because the money they put in the bank is not earning very high interest, and their salaries are not going up, either," she said.
Daily commuter Anthony Fama, also from New Hyde Park, agreed. His monthly fare jumped about $20. "I saw the rate went, if I remember the numbers correctly, from $223 to $242, which is, I guess a little bit more than 8 percent," he said. "Last time I checked, cost of living increase was a lot less than that."
Fama also thinks the hikes are unfair for commuters who don't have any other options. "To take multiple subways or buses, express buses, wouldn't make sense for somebody who puts in more than an eight hour day," he said.
The fare hikes have some commuters thinking about other options.
Chris Barbaria commutes from Atlantic Terminal, Brooklyn, to a carpentry job in Babylon, on Long Island, once a week. He said he's now considering biking the distance, even though the ride would take more than two hours.
"I carry tools and stuff, so it's a long haul, it's about 40 miles out there," he said. "I would certainly ride out, it's just going to add to my commute." Barbaria also said he's surprised by the cost of monthly tickets.
"When I was a kid I used to go to school in the city, and my round-trip monthly was $74 from Lynbrook," he said. "I understand now it's over $250 from Lynbrook, which is insane to me."
--with Annmarie Fertoli
Monday, March 07, 2011
By Jim O'Grady
(New York, NY - Jim O'Grady, WNYC) The perennially strapped New York Metropolitan Transportation Authority is exploring new ways to boost annual ad revenue, including selling wall space in the tunnels between subway stations. Spokesman Aaron Donovan said the authority has already solicited bids from companies to manage the new account. "Anywhere there’s a dark tunnel, you could do it," he said.
Surfaces in subway tunnels have been marketed by other transit agencies, like the NY-NJ PATH train and Boston's T system. But this would be a first for the MTA in New York.
It's part of the authority's push to wring more money out of advertising after two flat years of sales. The NYC MTA earned $109 million during the recession years of 2009 and 2010, down from a high of $118 million in 2008. But the MTA is projecting a comeback in 2011 with sales of $120 million.
The tunnel ads would show a string of varied images that, when viewed from a passing train, would move like a flip book. A similar effect is visible in a subway artwork called Masstransiscope between the Manhattan Bridge and the DeKalb Avenue station in Brooklyn. As the D train glides by an unused station at Myrtle Avenue, painted images flash behind vertical slits and appear to morph and writhe. (A video of it can be seen here or at the end of this article.)
Donovan said most ideas for non-traditional ad placement come from advertisers themselves. In recent years, the MTA has permitted video on the outside of buses and ads that wrap entire train cars, like the 6 train that became a long rolling ad for Target last fall, when the company opened a store in Harlem -- which is served by the 6.
Then there is a program called "station domination," in which a single company plasters ads on multiple surfaces--columns, stairwells, turnstiles--throughout a subway station. Ads at Union Square Station have even been projected onto floors and walls. And now, perhaps inevitably, the MTA website displays ads for free credit checks and the Crate & Barrel wedding registry.
Gene Russianoff of The Straphangers Campaign, a transit advocacy group, says he's of two minds about the spread of ads not only in the subway and on buses but on billboards outside stations and the exterior of commuter trains. (The New York City Department of Transportation gets the money from ads on bus shelters.)
"My view is informed by the very tough times we’re in and the pressure the MTA is under to make money," Russianoff said. But he said he draws the line at selling naming rights to stations--like the agreement by Barclays Bank to pay the MTA $200,000 over 20 years to puts its name on the Atlantic Avenue station in Downtown Brooklyn. "That's making a public space private and subordinating the public’s right to know where it’s going," Russianoff objected.
Still, the MTA faces pressure to cut costs and pump up sources of non-tax revenue.
The authority has an agreement with CBS Outdoor, a media-buying company, for the company to sell at least $580 million in ads on the subway from 2006 to 2016 and $346.5 million in ads on Metro-North and Long Island Rail Road commuter lines from 2010 to 2016. The MTA is also in the midst of a 10-year contract with Van Wagner, another media-buying firm, to sell at least $58 million in billboard ads on transit authority property. In December, ad space became available on five pages of the MTA's website. Donovan said that initiative has earned $10,000 over three months.
What is the most lucrative spot for ads in the region's transit system?
The answer is not temporary tattoos on the foreheads of train conductors. At least not yet. It's the Times Square Shuttle, with its packed cars and constant turnover of passengers. If an advertiser has an idea for a new kind of ad, like a train wrap or video, it's likely to be tried out on the shuttle. So be warned that in the future, if you're riding that train and decide to take a rest from all the ads by looking out the window...you could see more ads.
Click here to see the subway tunnel artwork Masstransiscope. Be sure to click "Launch Movie" to see it in action.