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NYPR Archives & Preservation

A Statement Regarding "Singing Commercials" *

Monday, March 10, 2014

The following statement was published in the May, 1944 WQXR Program Guide.

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Classics For Kids

Classical Music in Commercials

Saturday, August 31, 2013

A lot of classical music turns up on TV — in commercials. This week on Classics for Kids, tune in to see if you've heard these works while watching your favorite TV show.

Soundcheck

The Flaming Lips Return With A New Album, A Chocolate Heart, And An 'Epic Playdate'

Tuesday, February 05, 2013

The Flaming Lips make an appearance in a colorful car commercial, just in time for its new album The Terror. 

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On The Media

TURNING DOWN LOUD COMMERCIALS

Friday, December 21, 2012

In 2010, Congress passed the Commercial Advertising Loudness Mitigation Act, also known as the CALM Act, which would keep television commercials from being louder than the programs they sponsor. The law finally went into effect last week. In an interview originally aired in 2010, the Wall Street Journal’s Elizabeth Williamson explains to Bob why regulators haven't been able to turn down the volume of commercials until now.

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The Takeaway

Meet The Superhumans: Directing the Paralympics Commercial

Monday, August 27, 2012

The Paralympics begin in London this Wednesday, and a commercial titled "Meet the Superhumans" is causing a lot of buzz. We meet the writer and director to talk about the 90-second spot and it's impact so far.

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Transportation Nation

TN MOVING STORIES: Port Authority Toll Hike Can Stay, For Now; SF To Test Drive Electric Bike Share, and Megabus Too Heavy for NYC?

Tuesday, February 07, 2012

Top stories on TN: The Senate gave final approval to a four-year authorization of the Federal Aviation Administration. The world may be falling apart, but at least you'll be safe in your car: that was the theme of ads during the Super Bowl. And: a group of New York officials painted a doomsday scenario if a Republican plan to slash transit funding comes to pass.

Megabus (photo by Anz-i via flickr)

A federal judge denied a request to roll back a toll hike by the Port Authority of New York and New Jersey -- while also refusing to dismiss a lawsuit against the agency. (Star-Ledger)

Meanwhile: New York politicians -- like their colleagues across the Hudson -- want to pass legislation that aims to rein in the Port Authority. (Staten Island Advance)

More unhappiness with recent transportation legislation comes from New York Congressman Nadler, who writes an opinion piece calling the GOP bill "a dagger aimed at the hearts of urban and suburban areas across the country." (The Hill)

Megabus' fleet of double-decker buses exceed the legal weight limit for NYC streets, according to a New York State police study. (DNA Info)

Was Clint Eastwood's "it's halftime in America" Chrysler ad pro-Obama? (Slate, Wall Street Journal)

Hills? No problem! San Francisco will test drive an electric bike share program. (New York Times)

Why does it take decades to build a subway system in the U.S.? Seven reasons, from Salon.

Italy has imposed emergency measures on businesses to conserve gas supplies as freezing weather continues to grip the country and much of Europe. (BBC)

A strike by French aviation workers is now in its second day. (CNN International)

Airline passengers are getting creative about how to save on baggage fees. (New York Times)

Illinois' governor signed a law that allows Chicago to use automatic speed enforcement cameras to monitor drivers around the city's parks and schools. (WBEZ)

To keep people from riding on the roofs of trains, Indonesia will swat them with "brooms drenched in putrid goop." (AP)

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WQXR Blog

Classical Music in 2012 Super Bowl Ads

Saturday, February 04, 2012

Bach, Beethoven, Rossini, Verdi and Philip Glass were among the composers to appear in the commercial lineup during Super Bowl XLVI. Watch all of the ads here and tell us your favorite.

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Features

WATCH | Our Favorite Super Bowl 2012 Commercials

Friday, February 03, 2012

Dogs, Ferris Bueller and "poop-free" babies figure prominently in some of this year's Super Bowl XLVI commercials. Watch some of our favorite Super Bowl Sunday ads. Then vote for your favorite ad here.

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Transportation Nation

It's Morning in Hamtramck (Or: Let's Put the Nightmare Of The Volt Battery Fire Hearing Behind Us)

Thursday, January 26, 2012

On the heels of a blistering Congressional hearing yesterday, where officials from the National Highway Transportation Safety Administration were accused of sacrificing public safety to protect the government's investment in General Motors (sample tweet from committee chair, Republican Darrell Issa: @GOPOversight's Mike Kelly "takes the gloves off" to deliver accountability for #ChevyVolt subsidies you paid for), GM's new Volt ad is more in line with President Obama's take on the auto bailout in the State of the Union: “We bet on American workers.  We bet on American ingenuity.  And tonight, the American auto industry is back.”

The ad is the latest in a spate of 'Detroit pride'- themed commercials (think 'Eminem's "this is the Motor City. This is what we do"' Chrysler commercial from last year's Superbowl). In this one, a Chevrolet Volt assembly line winds through the streets of Hamtramck, Michigan -- described by Chevy as "a city within a city in the heart of Detroit."

“This isn’t just the car we wanted to build,” a narrator intones. “This is the car America had to build.” Watch below!

(Hat tip to The Hill)

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The Takeaway

Best (and Worst) Super Bowl Commercials

Monday, February 07, 2011

Most of us prefer to fast-forward through TV commercials in our everyday lives. But on Super Bowl Sunday, the ads are almost as hyped as the game itself.

Featuring celebrity endorsements, special effects, and the kind of humor that pushes the envelope, Super Bowl ads have the potential to become iconic, and our digital age, viral. Not surprisingly, this also means the price of a commercial is high. For this past weekend’s game, companies paid approximately three million dollars per thirty second spot. (Check out some of the ads after the jump.)

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WQXR Blog

Classical Super Bowl Commercials

Friday, February 04, 2011

In advance of this weekend's game, we’ve identified some current and previous Super Bowl ads that prominently feature symphonic music. Have a look and tell us why classical music is often used to sell everything from cars to soda.

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